Services
Product Design
UX Analytics
UX Research
Team
Lead Designer and UX Researcher 🙋🏻♀️, Lead Product Manager, Engineering (Frontend and Backend)
Year
2024
🖼️ Background
Site administrators managing large volumes of digital content faced challenges balancing high workloads with the need to efficiently surface trusted, peer-reviewed materials. Similar to operational staff juggling bookings and guest management, these admins required streamlined tools to quickly identify and promote the most valuable resources—minimizing friction and maximizing operational efficiency.
🎯 Goals
Streamline content discovery and management to reduce admin workload and improve operational efficiency
Enable data-driven decision making by surfacing actionable insights through intuitive visualizations and filters
Enhance user confidence and satisfaction with a reliable, easy-to-navigate dashboard
Support scalability by designing reusable components and a flexible architecture for future feature growth
Drive adoption and engagement by addressing core user pain points uncovered through research
🤝 The Deliverables:
User research and journey mapping to identify admin pain points
Redesigned information architecture for improved content discovery
Wireframes and interactive prototypes showcasing core dashboard workflows
Visual design and reusable UI components aligned with a scalable design system
Detailed design specs and developer handoff documentation
Stakeholder presentations to communicate design rationale and impact
🥳 Expected Outcomes and Key Metrics:
Increased admin efficiency — reduce time spent searching and vetting content
Improve content visibility — boost engagement through better discovery
Enhance decision-making confidence — measured via surveys and feedback
Adoption and retention — track active usage rates of the dashboard
Task success rate — measure how easily admins complete key workflows like filtering, report generation, and content promotion
Reduced error rate and support tickets — aim to minimize user errors and reduce support requests related to content management
