Audience
Luxury beauty brand on behalf of a full-service agency
Services
Art Direction
Branding
UI Design
Team
Production Designer / Art Director 🙋🏻♀️, Creative Director, Producers, Project Managers, Photographers
Year
2018
✨ About Wondersauce
Wondersauce is a full-service digital agency working with globally recognized consumer brands. As part of my work with their luxury beauty clients, I led art direction and delivered over 2,000 design assets in six months to support e-commerce growth. I focused on elevating digital product page visuals and ensuring visual consistency across platforms—leveraging brand guidelines, scalable creative workflows, and collaborative QA processes to drive a 3× increase in contract renewals.
💡 The Process
I collaborated closely with brand, media, and marketing teams to design scalable creative systems for high-volume ad production across programmatic, paid social, and digital campaigns. By applying product design principles—like modular design systems, user journey mapping, and iterative feedback loops—I led art direction and asset strategy to ensure alignment with brand goals and media performance metrics. I worked within strict brand systems and adapted them for use in dynamic ad environments, optimizing asset variations across channels. This cross-functional, systems-oriented approach enabled more efficient creative production workflows and contributed to hundreds of engagements across social channels.
