Riffle Ventures: Creating a climate tech ecosystem
Riffle Ventures is a collective of builders, educators, investors, and designers focusing on education, program design, and venture creation in the climate space. As part of the work I did for Riffle Ventures, I played a key design role for their education initiatives and strategic outreach. Key projects I worked on were for the affiliated projects of the Climate Tech Bootcamp and the Climate Opportunity as part of the Oxford Climate Tech Initiative.
Services
Web Design
Strategic Consulting & Storytelling
Branding
Client
Riffle Ventures and the Climate Tech Bootcamp
Audience
Early Stage Climate Entrepreneurs
Team
Design Lead in partnership with Venture Studio founders and other designers
Year
2022 to 2023
🌟 The Objective:
I worked on these projects to elevate the companies’ online presence and ensure their digital strategies reflected their innovation in the climate and technology sectors.
For the web design work, the goal was to ensure that their website designs were not only visually compelling but also user-centric, reinforcing their brands and missions.
For the education materials and design strategy, the goal was to take complex subject matter in the climate space and be able to use visual communication and storytelling to demonstrate the value of the initiatives.
🤝 The Deliverables:
Developed custom web designs with responsive, user-friendly layouts
Created brand identities and visual systems that aligned with each company's values
Produced pitch decks that utilized visual storytelling to convey the impact of their work
Developed interactive content strategies that enhanced engagement on each platform
🥳 The Results:
Each project resulted in an impactful redesign that strengthened brand recognition, improved user experience, and contributed to successful fundraising and partnership pitches. The companies now have digital presences that effectively communicate their innovative approaches to climate technology.
💡 The Process
The overall process included close collaboration with each team to understand their needs, defining the design direction, and iterating on creative solutions. Through the projects, I worked on blending form and function to ensure designs were both aesthetically pleasing and highly effective in conveying complex information.
👩🏻💻 As the design and visual strategy lead,…
I collaborated with subject matter experts and participants in the climate tech field to ensure great climate education experiences both asynchronoously through designed content, website development, and assisting with bootcamp and venture studio operations
I developed visual systems for web design and branding
I lead the creation of interactive and impactful content
I oversaw the design of pitch strategies that aligned with the companies' goals
I ensured the consistency of the visual identity across multiple platforms
🤨 A challenge was…
One key challenge was ensuring that the design work balanced creativity with functionality, especially in the context of technical topics like climate innovation. I had to ensure the design was accessible and easy to understand for a diverse audience, which sometimes involved breaking down complex information into clear, engaging visuals. To overcome this, I worked closely with technical teams and used iterative design processes to refine and simplify the messaging.
🙌 Our impact…
Ultimately, we saw increased engagement on the platforms, including customer enrollments, press for the Climate Tech Opportunity, and a strengthening of the venture studio vehicle to allow climate startups to begin to form connections for initial seed funding. With heightened visibility in the industry, there was feedback indicating that the design work helped strengthen their overall brand presence and pitch efforts.
📝 Project Summary
Through these projects, I strengthened my ability to blend creativity with purpose-driven design, and I can now showcase this experience to enhance brand visibility and digital strategies for any organization, particularly those in tech and innovation sectors.
