YSL Beauty USA: Showcasing luxury to digital customers
Due to a non-disclosure agreement, I'm unable to share the contents of my work at YSL Beauty USA. Feel free to reach out if you want to learn about my experience: margarita@margaritazulueta.com
Services
Product Design
UX Design
Art Direction
Client
Yves Saint Laurent Beauty USA, part of L’Oreal
Audience
Makeup and Fragrance E-Commerce shoppers and YSL Beauty US fans
Team
Internal Design, Internal E-Commerce
Year
2023
✨ About Yves Saint Laurent Beauty
YSL Beauty USA is an internationally recognized beauty consumer packaged goods brand. As part of my work with their team, I oprtimized their e-commerce experience and make shopping for YSL makeup, fragrances, and skincare easier with the goal of getting consumers more excited to shop YSL on their online platform. using corporate design systems, research methods and evaluative testing.
👩🏻💻 My Role
I was part of enhancing the shopping experience by using the corporate design system, implementing research methods to better understand shopper mentalities and evaluative testing (like A/B testing) to guide the work designed or the YSL team.